William Blake House
Understanding William Blake House
William Blake House (WBH) is a spiritually oriented community serving the developmental needs of its residents with learning difficulties. To fully understand how the house worked I spent an evening in one of the houses (based on the outskirts of Northampton). Having had a tour of the facility, what really struck me was WBH felt like a haven, a place where everyone was helping each other. I needed to create a site which contained elements of community / charity /spiritualism.
William Blake House (WBH) is a spiritually oriented community serving the developmental needs of its residents with learning difficulties. To fully understand how the house worked I spent an evening in one of the houses (based on the outskirts of Northampton). Having had a tour of the facility, what really struck me was WBH felt like a haven, a place where everyone was helping each other. I needed to create a site which contained elements of community / charity /spiritualism.
The purpose of the site
The purpose of the site was to primarily get more volunteers and residents into WBH. We needed to make the homepage very action driven without ruining the spiritual feel to the site. We did this by being more suggestive and asking a question the web user will ask: “How do I become a resident?” This more suggestive method then leads you in to the actual CTA itself “Become a resident”. The other CTA’s are quite playful throughout the site as can be seen on the volunteers page where it appears a girl is blowing a bubble reading “apply now!
The purpose of the site was to primarily get more volunteers and residents into WBH. We needed to make the homepage very action driven without ruining the spiritual feel to the site. We did this by being more suggestive and asking a question the web user will ask: “How do I become a resident?” This more suggestive method then leads you in to the actual CTA itself “Become a resident”. The other CTA’s are quite playful throughout the site as can be seen on the volunteers page where it appears a girl is blowing a bubble reading “apply now!
New Identity
I also created a new logo which needed to do several things. The logo works on two levels, firstly it symbolises a group of individuals holding hands which is representative of the community spirit. Secondly it symbolises a flower which is representative of growth and new life which are other key watchwords at WBH.
I also created a new logo which needed to do several things. The logo works on two levels, firstly it symbolises a group of individuals holding hands which is representative of the community spirit. Secondly it symbolises a flower which is representative of growth and new life which are other key watchwords at WBH.
